As a Scrum Master, how do I make sure my impact is seen, heard, and valued?
How do you prove you're valuable if your whole job is helping other people shine?
“So what do you actually... do?”
I’ve lost count of how many times I’ve been asked this question as a Scrum Master in my beginner years. Usually at dinner parties. Sometimes in meetings.
And I get it.
As a Scrum Master, you don’t write code. You don’t design features.
But that doesn’t mean you don’t make any impact.
Your impact is real.
The problem is that you’ve heard people saying, “Great Scrum Masters are invisible.”
That’s the line I kept hearing in my beginning years.
I stayed quiet, working in the background, and watched the team get all the credit.
Then, once my VP pulled me aside and asked:
“Remind me again what exactly you do here?”
It hurts when someone asks you that.
Invisible impact doesn’t get you promoted. It doesn’t get you recognized.
Invisible work is the easiest work to ignore, especially in organizations that think “value” is whatever shows up in a dashboard.
In this post, I’ll share the simple strategies I have used and later taught many teams to make sure stakeholders see, hear, and value what you do as a Scrum Master.
Let’s get started.
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