If you’re a Product Owner, Product Manager, or Scrum Master, you’ve probably asked yourself this question more than once:
“How do I get my team to care as much as I do?”
The team is not bad. Work gets done.
But:
You feel like you’re constantly nudging them. Team memebrs wait for direction instead of taking initiative. You feel a spike in their energy around releases, but it drops quickly afterward. And when things change (as they always do), you see motivation leaking out of the room.
You probably think your team has a morale problem.
You even wonder if you were hired in the wrong team. You assume your team has zero passion.
But…
What if I told you that your team is NOT the problem?
What if I told you that the reason they are stalling has nothing to do with their work and everything to do with the barrier that YOU might be accidentally creating every single day?
There is a hidden killer of productivity on software teams.
What’s surprising?
You know about it, yet YOU have been ignoring it.
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